Pierre-Jean Benghozi * Emeritus CNRS Research Director at Ecole Polytechnique (IP Paris) *Faculty member, Business Science Institute **First published in Polytechnique Insights : https://www.polytechnique-insights.com/en/columns/digital/the-ai-bubble-deciphering-an-economic-phenomenon/ Key takeaways Currently, the global digital economy is being redefined by AI platforms, which are themselves restructuring markets, standards and behaviours. There are two trends in the AI sector: the trend...

Jean Moscarola Former Professor at Savoie Mont-Blanc University Business Science Institute faculty member The rise of generative artificial intelligence (Le Chat, ChatGPT, Note Book Lm, Midjourney, etc.) is profoundly transforming our research, teaching, and communication practices. These tools, with their ability to produce text, images, or analyses in record time, offer new opportunities: time savings, easier access to information, and stimulation of creativity. However, their widespread...

Leïla Kamara, Dr. DBA Research Associate at the Business Science Institute DBA Managerial Impact Award, 2024 EDBA ATLAS-AFMI Best Thesis Award, 2025 Founder of Kamara Advisory, the Grand Duchy of Luxembourg's S.I.S. dedicated to promoting sustainable investment As COP30 meets in Belém, Brazil, this November, we are tempted to ask the question that preoccupies every citizen, investor, and entrepreneur: to what extent do socially responsible investments impact companies' environmental...